Head of Marketing bei 4scotty GmbH, Founder of Sudlandic.de

Head of Marketing bei 4scotty GmbH, Founder of Sudlandic.de

Mauricio Dossmann

Head of Marketing bei 4scotty GmbH, Founder of Sudlandic.de


Orte:
DeutschlandSpanien
Expertise:
Marketing, SEA, E-Commerce, Analytics
DN seit:
Alter:
44
Sprachen:
Deutsch, Englisch, Spanisch
Website:
Referenzen:
4scotty, Yourhealthfit, HappyHeroes, Synaptikon, Spacedealer, Parku, BTK Hochschule für Gestaltung, Groupon, Gimigames, Rocket Internet, Eventim
Ich bin verfügbar für Freelance Aufträge im Bereich:
online marketing, sea, analytics, e-commerce

Über mich

Mauricio Dossmann
Senior Online Marketing Manager

Personal Information
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Birthday 27th of February 1975

Birthplace Cali / Colombia

Address Elsenstrasse 101, 12435 Berlin

Nationality german

Marital status single, no children

Phone number 01796839255

E-mail mauricioalvarezdossmann@hotmail.com
Experience
————————————————————————————

Since January 2017
4scotty
Head of Marketing

Conception and management of marketing cross-channel strategies in Europe.
Further development and optimization of campaign management processes (standards, benchmarks, best practices).
Complete responsibility for the PPC and CPM area.
Real-time monitoring and optimization of campaigns - i.a. Bid Management, Cost Control, and Budget Allocation.
Conception and setting up of Search Advertising campaigns using the respective planning and optimization tools.
Independent creation and optimization of SEA campaigns (Adwords, Bing, LinkedIn, Xing, Quora, Reddit).
Creation and management of social network campaigns (Facebook, Xing, Linkedin, Quora, Reddit).
Conception and realization of offline marketing campaigns.
Weekly performance reports.

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January 2017 - December 2017
Yourhealthfit GmbH
Senior Online Marketing Manager

Independent budget responsibility.
Create AdWords and Bing campaigns.
Development of social media strategies (Facebook, Instagram).
Conception and implementation of Retargeting campaigns (AdWords, Facebook and AdRoll).
Strategic design and banner creation.
Periodic reporting.

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March 2016 - September 2016
RankHeroe
Senior Online Marketing Manager

Conception and management of cross-channel strategies, mainly in the SEA and social media area for numerous customers in the DACH area.
Creation and support of AdWords search & display campaigns. (YouTube, DSA, RLSA, Brand, Remarketing, etc.)
Set up tracking for all accounts with Analytics / Google Tag Manager.
Conception and implementation of new conversions optimized landing pages.
Creation and management of social network campaigns (YouTube, Facebook, Xing, Linkedin and Twitter).
Use of Calltracking (Freespee) as well as Mouse & User Tracking (Hotjar).
Communication and negotiations with customers.
Autonomous creation and evaluation of reports according to relevant KPIs.

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March 2015 - January 31, 2016

Synaptikon GmbH

Senior Online Marketing Manager

Lead the Display (GDN) campaigns for DE and AT.
Creation and management of Google AdWords for search & display campaigns (YouTube & Remarketing) in the international area.
Control keywords and bids against ROI and other relevant KPIs.
Conception, design and implementation of new landing page ideas and A / B testing.
Planning and creating content marketing campaigns.
Communication and negotiations with external partners.
Daily use of advanced marketing tools.

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May 2014 - February 2015

Spacedealer GmbH

Senior Online Marketing Manager

Autonomous design and optimization of search and display accounts for international clients.
Implementation of Bid Optimization tools like AdLense and Dart Search.
Management and execution of Brand, Generic, PLA, Remarketing, Dynamic Remarketing, Dynamic Search Ads, GSP campaigns, etc.
Accounts control based on performance metrics in Google, Bing and Yandex.
Conception of conversion- and click-strong advertising media and ad texts in collaboration with designers.
Keywords: care, competition analysis, media and budget controlling.
Autonomous creation and evaluation of reports according to relevant KPIs.

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April 2013-February 2014

Parku GmbH

Head of Marketing

Overall responsibility for the entire marketing area, including budget and personnel responsibility.
Conceptualization and development of suitable marketing strategies across all channels with subsequent reporting.
SEA: Complete build and optimization of AdWords display and search campaigns (for website and app in DE and CH). Bid Optimization.
SEO: Creation of search engine optimized texts (on-site / off-site) and unique content for ranking improvement.
Controlling social media campaigns (DE and CH). (YouTube, Facebook, Xing).
Tracking for the analysis of traffic sources and campaigns down to keyword level, etc. with Analytics, Searchmetrics and Appsflyer.
Planning, creation and optimization of landing pages.
Online and offline control and implementation of the entire marketing mix with the focus on cross-media concepts for PR.
Conduct affiliate marketing and campaign strategies.
Marketing Management of strategic cooperations (Axel Springer Verlag).
Conducting of competition observations, comparisons and analyzes.
Linkbuilding and blog cooperations.

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August 2012 - February 2013

BTK Hochschule für Gestaltung

Online Marketing Manager

SEA: Conception, building and optimization of AdWords Display and Search Campaigns.
SEO: Creation of search engine optimized texts (on-site / off-site) and unique content for ranking improvement.
Linkbuilding and blog cooperations

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August 2010 - February 2012

Groupon GmbH

SEM Marketing Manager

SEA: Conception, building and optimization of AdWords Display and Search Campaigns for Latin America and Germany.

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January - December 2010

Gimigames

Online Marketing Manager

Creation and support of AdWords search & display campaigns.
Customer Service.

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June 2008 - April 2009

Rocket Internet
Online Marketing Manager

SEA: Build and optimize AdWords display and search campaigns for Latin America and Germany (German and Spanish).
International Development (Research in Latin America and Europe).




August - October 2007

FRIZZ Das Magazin

Journalist

- Editing news about local events and events.

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November 2006 - February 2007

HQ Interactive Mediensysteme

Programming of e-learning modules according to given framework architecture.

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August 2006 - October 2006

Nintendo

Interpreter

Translations (German-Spanish)

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January 2005 - July 2006

Eventim - FIFA World Cup

Customer Service

- Processing the worldwide sale of tickets for the World Cup matches in Germany.

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December 2003 - February 2004

German Society for Nature and Ethnology of East Asia (Japan)

Editing / maintenance of the library inventory
Creation of the first membership database

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March - July 2002

Volkshochschule Mainz

Spanish teacher

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March - April 2002

Frankfurter Allgemeine Zeitung

Online Sales

Online sales of F.A.Z. content.

October 2000 - January 2001

Discovery Channel

Internship

Review of documentary films
Maintaining the database

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June - August 1999

Campus TV

- Production of short films.

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November 1998 - March 1999

Imágenes de la Naturaleza

Assistant

Technical assistance and co-organization on research trips for nature photography in Colombia.

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February - July 1995

Caracol TV Kolumbien

Internship

Insight into television production.





Education
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1994-1998 Jorge Tadeo Lozano University
Bogotá / Colombia
Advertising

———————————————————


1999-2005 Johannes Gutenberg University Mainz
Magister Science of Communication / Philosophy



Language skills
————————————————————————————

Spanish Native Speaker

German Fluent

English Fluent

Japanese Basic



Tools
————————————————————————————

Google Adwords
Google Tag Manager
Google Analytics
Confluence
AdRoll
Hotjar
Freespee
Yandex
Bing
AdLense
Dart Search
Photoshop
Adobe Premiere
Cubase
Adobe After Effects
Microsoft Office



Hobbies
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I love writing own stories and playing music with my band.


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